Masahiro Tsujioka

International Marketing Plus

Consumer and retail customer insights – their needs as the core, will shape a successful business model. I learned timely and appropriate responses to their changes are vital for success.

Masahiro Tsujioka

Tsujioka engaged in advertising business for 15 years in both Japan and Asia. In 1996, he joined a LVMH group company Guerlain Japan as Marketing Manager and developed the industry first database marketing system.

Managed footwear business of Converse as Footwear Director and Operation Director at Converse Japan Corporation. He led projects to develop athletic shoes for Japan market.

Started up 3 brands including Russell Athletic as General Manager of Russell Japan. He developed a vertical alliance supply chain model for the athletic wear & equipment categories.

From 2005, he's been supporting trade marketing activities of various global companies as a consultant of a WPP group company Glendinning Management Consultants.