Shigeto Komine

Chairman, International Marketing Plus and Director of Corporate Sponsorships (Japan), L.A. Lakers

How do you win in the mature and sophisticated Japanese consumer market? I have contributed to the growth of numerous companies not only by developing new products and stronger sales forces, but by strategically building and communicating strong and differentiating brands.

Shigeto Komine


Joined General Electric Co. in the USA. Worked for the marketing team of the company's time-sharing business in Japan and on the establishment of a joint-venture with Dentsu.

Marketing Manager, Gillette Japan.
Managed marketing activities for shaving- and healthcare-related products.

Director of Sales, Unilever Japan (previously Nihon Lever)
Responsible for installing Key Account Management System, replacing what was then conventional Territory Sales for the sales division of the Food department. Established Unilever Japan as a general food manufacturer by establishing Lipton Lever K.K and the Sales Division of Lipton Japan, a sister company to Unilever Japan.

Nihon Nordica K.K., CEO and President
Re-structured Nihon Nordica from a specialist ski boots manufacturer under Benetton Sport Systems into a fully diversified sports marketing company.

Started a marketing consulting service for international business management in New York.

Vice President, Marketing for AIU Insurance Company in Japan.

Experience: Shigeto Komine