Koichi Kimura

Representative, International Marketing Plus

All the things I've learned from my experiences over the years, successes and failures alike, are assets that can assist in building your brands.

Koichi Kimura


Joined Wella Cosmetics, first as sales representative to the beauty salon network and later as brand manager for hair care products.

Brand Manager, Gillette Japan.
Managed blades, razors and shaving-related skin care brands, introducing American marketing method to the Japanese market.

Senior Brand Manager, Marketing Manager and Sales Planning Manager, R.J. Reynolds MC Tobacco Company (joint venture of R.J. Reynolds and Mitsubishi Corp.)
Directed the rise of Salem cigarettes to the number-one menthol brand in Japan. Also introduced the Salem Pianissimo brand, which became one the most notable success stories in the Japanese tobacco market.

Director of Corporate Marketing Japan & Korea and Director of Footwear Japan & Korea, Converse Japan Inc.
Established a strong casual sports brand image that successfully bridged the athletic footwear/apparel and casual footwear/apparel sectors, contributing to outstanding brand growth.

Managing Director, Pure Fishing (Japan)
Built a profitable Japan operation from scratch for the third largest American fishing tackle company.

Director of Sales and Marketing, Stanley Works Japan

Experience: Koichi Kimura